. >> or foreign policy. >> spoiler alert, we got bin laden. >> i have an announcement to make. >> reporter: it's become a desperate quest to avoid the dreaded spoiler. things have got on it a point where you can't say much of anything for fear of spoiling something for the people around you. but does the fault lie with the spoiler or the spoilee? >> if you care enough about a show that it would bother you to be spoiled, then watch the show when it airs, and if you can't watch the show, then it's incumbent upon you to stay off twitter, stay off the internet and don't talk to your friends who watch the show. >> reporter: another spoiler rule? respect the statute of limitations. >> you can't say omar got killed on "the wire" because someone will say oh, i just started the dvds and i'm on season three and i can't believe did you that to me. that show was on in like 2002. >> reporter: at some point, big and small screen civil society expects to you know that rosebud is a sled, the kid sees dead people and kristen shot j.r. and spoiler alert, matthew, hurry up. >> i can't watch it again. no. >>